Meet Emily! One of the brilliant people behind Fruitcast. Friendly, focused and always ready to get stuck in. She keeps things moving, spots the details that matter and makes collaboration easy. We're excited to share a glimpse into the person behind the role.

Preparing for the season. UK strawberry growers are harnessing FruitCast’s advanced yield forecasting across 300 ha, now servicing 15% of the UK berry market. Our data-driven insights optimise labour, secure retail contracts and boost yields for a robust, strong season ahead.

‘A single frost or unexpected heatwave can unravel a whole season’s efforts,’ warns one grower. At FruitCast, we leverage AI to forecast yields, tackle weather risk, and help farms thrive - because behind every berry lies a story of resilience.

As 2024 ends, we reflect on a transformative year at FruitCast, marked by growth, innovation, and a focus on empowering UK farmers. With Dr. Jacobus Lock joining our team, we’re excited for 2025’s opportunities. Thank you for being part of our journey - here’s to another fruitful year!??

Explore our in-depth look at factors that optimise strawberry growth throughout the season. From flowering to fruiting, discover how temperature, soil moisture, light, and nutrients affect the life cycle. Learn how FruitCast's AI technology tracks these variables to maximise yield and quality.